DELIVERY
It takes a substantial amount of money to provide an efficient and reliable server with the capacity to deliver video streaming in a ‘many-to-many’ system, yet this undoubtedly remains the most important aspect of on-demand delivery. The ability to stream video easily, without interruptions or distractions, should remain the key goal for commercial broadcasters to consider when updating content delivery methods. The interface should be clean, simple and user-friendly; as such the transition from television screen to computer monitor should not be noticeably jarring or disenchanting. “Consumers will soon be expecting to access video content and video-related applications from anywhere using any device at any time” (Paul, 2010, p. 36).
Historically, televisions have been one of the most widely accepted forms of modern technology- even older generations who have proven averse to similar devices are often still able to operate a new television set. This principle doesn’t resonate from most current models of on-demand or catch-up services, as these often consist of tiresome navigation through unwieldy and unresponsive interfaces. The point being, accessing television without scheduling should be as easy as it is currently via analogue: the act of simply pointing a remote and having the content appear instantaneously should be universal regardless of the viewing platform. Perhaps it is this obfuscation of a once effortless process that undermines the lofty ambitions of local services in providing the best experience possible, and hinders the Australian industry from competing with other international pioneers. Next Page ➤ |