THE POST-BROADCAST ERA
"The social, cultural and political role of television in the post-broadcast era at a time when globalising media industries, deregulatory policy regimes, the multiplication and convergence of media formats, and the fragmentation of media audience — particularly national audiences — are changing the nature of the medium all around the world: its content, its structure and how it is consumed"
The redefinition of television has occurred in the current computer generation, which is exposed to various ways in which they are delivered their media content. Television in the traditional sense is now suggested as an old media format, with 'post-broadcast' terminology being associated to the conventional operation of media systems in cultural and social instances, wherein convergence of multiple media platforms have shifted the audience into a producer role, seeing the decline of a static and observant audience, to one that is active, involved and participatory. Marketing firm Fuji-Kezai suggests, “TV is a 75-year old “killer application.” It is one of the most accepted applications in the world. Yet the long-accepted concepts of how TV networks work are starting to change. “Time shifted” TV viewing and portability trends are starting the unbundling of TV programming. As always, change usually brings two things in equal measure: uncertainty and opportunity. The opportunity comes from various new economic models for TV, one or more of which will be applied. Uncertainty means that it is difficult to identify which of the new business models will be winners and which will fail”. Television and traditional broadcasting is not yet redundant, and still dominates many national systems and regimes, however factors of subscription services and on-demand technologies are assisting in keeping the 'old-media' active in a society obsessed with portability and the freedom of choice as provided by the Internet. "It is evident that new media are recontextualising television, changing what it is that television can do, for whom it can do it, and under what conditions" Next Page ➤ |